Regional Facts

Photo provided courtesy of Livability MagazineThe mighty Snake River... 

and its magnificent canyon etch the boundary of many southern Idaho cities.  Boise, the state capital, is about a 2 hour drive west; Pocatello, the state’s third largest city, is a 2 hour drive east; Northern Nevada is less than 1 hour south; and Salt Lake City is three hours southeast.

South Central Idaho consists of eight diverse counties: Twin Falls, Jerome, Gooding, Minidoka, Cassia,  Blaine, Camas and Lincoln. 

South Central Profile

Southern Idaho Fast Facts

Some of Our Employers

12 Cool Things

12 Cool Things - Summer

12 Cool Things - Winter


The regional population grew 14.4 percent over the last decade to 185,790. The largest county is Twin Falls, which grew at 20.1 percent to 77,230, an increase of almost 13,000

The Southern Idaho region is also referred to as The Magic Valley – so named after nearby Milner Dam which was constructed in 1905 and productive farmland and towns seemed to spring up out of nowhere on the sagebrush-covered southern Idaho desert. Thus, “The Magic Valley.” 

The mighty Snake River and its breathtaking canyon etches the boundaries of these cities where many falls, including 212-foot Shoshone Falls known as the “Niagara of the West” can be seen. The magnificent Snake River Canyon cuts into hundreds of feet of volcanic rock as a result of the ancient Bonneville Flood that occurred over 15,000 years ago.

The topography, geographic location, and seasonal variation in climates create a unique and varied natural environment which ranges from the scenic high alpine country in the north including world-famous ski resort, Sun Valley, to the desolate lava plains and desert mountains in the south,

Southern Idaho offers the ideal balance between business and livability. This vibrant region offers a uniquely competitive environment where industry prospers in a distinctive pro-business partnership of commerce, government and community. 

As “America’s most diverse food basket”, food production, processing, food science and related suport services serve as the economic foundation for southern Idaho. 

Southern Idaho is ideally located in the mountain west:  115 miles southwest of Boise, 230 miles northwest of Salt Lake City with easy highway access to Portland, Seattle and Nevada. 

  Twin Falls Jerome Burley/Cassia Rupert/Minidoka
City 46,528 11,189 10,456    5,673
County 80,914   22,818 23,540  20,323


  Glenns Ferry Wendell/Gooding Buhl/Twin Falls  
City   1,600    3,461   4,409    
County 26,187  15,291 80,914  

Twin Falls serves as the hub for southern Idaho's The Magic Valley with a population of almost 200,000. Populations for the other three counties:

Camas – 1,039   Lincoln – 5,316   Blaine – 21,482

Total population for the State of Idaho in 2015 was 1,634,464

Idaho Climate Summaries

Average temperature in January High: 37.8° F - Low: 21° F
Average temperature in July High: 88.6° F - Low: 56.3° F
Hottest & driest month July
Coldest & wettest month December
Annual Precipitation 9.37"
Annual Snowfall 11.7"
Elevation 3,747'

Cost of Living (4th quarter 2014)

Twin Falls Metro Composite Index 88.7
Grocery items 87.3
Housing 77.5
Utilities  93.0
Transportation 94.6
Health Care  101.7
Misc Good /Service 93.8

Southern Idaho is one of the unique areas in the country currently producing commercial power in four of the five renewable energy sectors. The attached documents gives an overview of sustainability in southern Idaho


  • Photo provided courtesy of Livability Magazine
  • Photo provided courtesy of Livability Magazine

Southern Idaho boasts a solid, diversified quality of life for its residents. Twin Falls serves as the regional center for numerous arts and cultural events: performing & visual arts, cultural resources, museums, libraries, planetarium, and adult and youth educational opportunities. Several community theater groups, a symphony and chorale welcome participation. The College of Southern Idaho campus is home to the Herrett Center for the Arts and Science and world class Faulkner Planetarium.

Southern Idaho’s unique geographical make up and range of weather conditions offers something for everyone. An environment unlike any other in the country including a wide range of extreme sports for those highly adventurous souls.

BASE Jumping - World-class BASE jumpers travel to Twin Falls’ Perrine Bridge to enjoy what they consider one of the best and safest spots to practice their sport of free falling from buildings, antennas, spans and the Earth (hence the name BASE). The Perrine Bridge is one of the few legal places to jump in North America and offers some of the most ideal and breathtaking jumping conditions.

Whitewater Rafting - From whitewater to flat water, Southern Idaho’s Magic Valley is blessed with an abundance of boating opportunities on one of the master rivers of the West - the Snake.

Rock Climbing - City of Rocks rivals Yosemite National Park as a western favorite for technical rock climbers and is widely considered one of the world’s top rock climbing destinations.

Summer months allow for spectacular sightseeing and numerous water related activities. The Snake and Salmon Rivers offer canyons, lakes, waterfalls and rapids for white-water rafting or floating down the most scenic rivers in America. Fishing for trout, bass, salmon or sturgeon is always popular. There’s sailing or wind surfing available on many lakes and reservoirs. The surrounding mountains provide many campgrounds for camping, backpacking, rock climbing or picnicking. Golf, swimming, boating, canoeing, jet skiing, water skiing, miniature golf, tennis, hot air ballooning, and scenic helicopter rides are a few of the other summer time activities available.

Winter brings snow to Southern Idaho and the whole face of the region changes when covered with show. On snowmobiles, cross country skis or snowshoes, you can travel into the hills and deserts. World-famous Sun Valley, one of the best ski resorta in the United States is only 75 miles away. Local South Hills also offers skiing for both the beginner and advanced skier. Some ski slopes can arrange helicopter rides to take the daring to remote areas for fresh powder skiing.

Spring is one of the most beautiful seasons in Idaho. For skiers, spring offers an exciting experience with clear, bright days of superb skiing. The spring runoff means that the falls in the Snake River Canyon are magnificent at their peak, especially 212-foot Shoshone Falls which is higher than Niagara Falls. Other popular spring activities include golfing, mountain biking, tennis, swimming, mountain/rock climbing, hiking, motorcycling, NASCAR racing and horseback riding.

Fall hunting season is always an important time of passage for many residents and visitors to Southern Idaho. Fishing is excellent with the world-class fly-fishing in nearby Silver Creek. Warm days and cool nights make for spectacular surroundings of fall colors. 

Southern Idaho offers the ideal balance between lifestyle and business opportunity in an environment abundant in natural beauty.

The College of Southern Idaho is the region’s “secret weapon” for securing new business investment. CSI partners with businesses in the region to develop tailored courses and training programs specific to the needs of their employee base. Many comprehensive, highly specialized business-related training programs have been developed or enhanced as a result of the college's close business industry relationship.

Jeff Finkle, President and CEO of the International Economic Development Council  – recognized The College of Southern Idaho as a “best practice” example for EDO’s working with education to yield economic development success.

In southern Idaho, you'll find one of the state's best public school systems and a selection of private and charter schools.

The Twin Falls School District educates over 9,000 students at seven elementary schools, three middle schools, and three high schools.  Two new elementary schools and one middle school are scheduled to be built in the next few years. Each high school offers courses including advanced academic, dual credit, and specialized professional and technical classes.  

Jerome School District

Charter Schools

Xavier Charter School

Heritage Academy Charter School

Public Schools:

Private Schools:

Agape Christian School

Clover Trinity Luthern  

Hilltop Adventist  

Immanuel Luthern  

Lighthouse Christian  

St. Edward Catholic 

Twin Falls Christian Academy  


  • Photo provided courtesy of Livability Magazine

Twin Falls serves as the regional market center for the retail stores and a wide range of business and personal services. A shopping opportunities with national, local and specialized retail outlets cater to most shopping needs of southern Idaho residents. Historic Downtown Twin Falls features a relaxed shopping pace with locally owned specialty shops. Dining opportunities are plentiful, from fast food to moderately upscale restaurants.


• Out of the top 10 states for non-agricultural job growth in 2013, Idaho ranks 7th, up 2.6 percent over 2012

• Idaho has the second lowest Annual Average Price per kWh in the United States, with the average cost of just 6.92 cents (November 2014)