Gooding County has experienced modest growth over the last 10 years and is the state’s dairy leader. The county seat and largest town is Gooding. Wendell, coined the Hub City due to its central location, is the second largest town.  Despite the predominance of dairy, the county’s agriculture is diverse from specialty onions to trout to beef cattle.

A National Reserve and part of the Sawtooth National Forest, the 14,500 acres City of Rocks formations offer world-class rock climbing drawing climbers from around the globe.